About Us

We know laundry. Lot’s of it. 

About Us.

 With a family of 5 with two young kids we know laundry and lots of it. Our dream was to create the perfect plant based detergent that actually worked. We knew if we could create a formula that works on the dirtiest of dirty items (aka reusable nappies), then it would be a no brainer on working for normal laundry. So that is exactly what we did. 


We searched high and low across Australia to partner with the right factory who could produce a top quality product with small batch philosophy.  Luckily we found them in our own state and have been partnering with them for over 2 years to bring this dream to life. 

Our mission was to use the best of the best ingredients sourced mainly from Australia. Produce in small batches and delivery consistently top quality products. So that is exactly what we did. Like us, this manufacturer is a family owned business employing over 70+ local staff.